YouTube is synonymous with online video. The platform has launched – and sustained – careers for artists producing content exclusively for YouTube, and is a must for brands that want to tell visual stories.
You can earn money through YouTube or you can sell your products/services or use YouTube to grow your business even more. That’s why YouTube SEO is also important as SEO of websites.
This infographic on YouTube video statistics will tell you almost all of the YouTube ranking factors and statistics which you can use for your optimization of YouTube videos.
Instead of presenting you with the entire library, I’ve handpicked the 30 most interesting, useful statistics and put them for you in one simple infographic.
YouTube Video Statistics and Ranking Factors 2018 (Infographic)
YouTube Top Categories (with Views, Subscribers and Watchtime):
|#||Category||Monthly Views||Subscribers||Watchtime, H|
|3||People & Blogs||159.5B||9.4B||11.9B|
|4||Film & Animation||64.9B||2.8B||6.8B|
|8||Howto & Style||27.7B||4.0B||1.8B|
|9||News & Politics||25.0B||992.4M||1.8B|
|11||Science & Technology||12.2B||1.3B||766.7M|
|12||Autos & Vehicles||11.5B||710.6M||687.0M|
|13||Travel & Events||6.5B||377.1M||432.8M|
|14||Pets & Animals||6.3B||332.1M||364.4M|
|15||Nonprofits & Activism||3.5B||279.4M||342.7M|
YouTube Ranking Factors:
Video Title: Similar to page titles on web pages, video title is one of the most important ranking factors. Be sure to include your keywords within the main keyword at the beginning. Make it descriptive and interesting and remember that, for as important as ranking is, you still want people to feel compelled enough to click on it.
Video Description: This is similar to the body content of a web page in SEO. Don’t be lazy – aim for a minimum of three-hundred words and make sure that you make good use of your keywords by including the most important within the first paragraph. If the goal of your video is to drive traffic to your website, then be sure to include a link at the very top of your video description, too.
Video Filename: One of your easiest SEO tasks; treat it as you would image files on your website.
Video Tags: Use relevant keywords as tags to help YouTube understand the content of your video. Add as many as you see fit but do not spam.
Video Length: There is no golden rule when it comes to video length (the first ever video uploaded to YouTube was just nineteen seconds long, setting something of an admirable precedence) and let’s not forget that the focus here is on ranking. That said, on average, longer videos often seem to perform better.
This can, of course, vary from niche to niche, so do your research and check out the length of the videos that rank top for your keywords (just keep in mind that there are other ranking factors involved as well).
Generally speaking, it’s best to follow your nose; if a video feels like it’s the right length, go with it and ignore industry norms.
Subtitles & Closed Captions: Captions are “crawlable” which means – yes, you’ve guessed it – search engine “spiders” or bots have an easy time digesting their contents. Having subtitles and closed campions present on your videos will also help with accessibility, enabling people with hearing impairments as well as those from foreign countries to enjoy your content unabated.
User Engagement: This is something of a difficult thing to achieve, high volumes of user engagement without focusing on ranking, yet you need user engagement to help you rank. It’s a bit like that first-ever job search when you’re constantly asked for the experience you haven’t had time to build.
There are ways around this, though, and one of the methods you can use to get more views while increasing your YouTube ranking is to embed the video on your blog and encourage others to embed and link to your video.
Share this type of content on your social media channels and, if necessary, use paid promotion to give your video that extra push. Equally, if you have an email list then you should definitely consider including a link to your video within your next newsletter.
Thumbnails: Although not a ranking factor, these can make a huge difference when it comes to click-through rates. People often like to see what’s contained within a video before deciding whether or not to view it, and by offering thumbnails, you’re giving them the perfect mini-preview of your content.
This, in turn, will give you more views and better rankings. YouTube will automatically generate a thumbnail for your video, but avoid taking the easy route and instead create your own hand-picked thumbnails, as these will almost certainly perform better.
Other important engagement factors are likes and comments. You can influence both by having clear call-to-action at the end of your video. This is why you will so often hear YouTubers say at the end of their pieces “please like, comment, share and subscribe if you enjoyed this video”.
Your YouTube channel: Having a strong and well-optimised channel will help with your video rankings. Make sure you write a description for your channel’s “About” section and use the channel keywords feature in YouTube’s advanced settings.
YouTube History Statistics:
- The domain “YouTube.com” was activated on February 14, 2005
- The first YouTube video was uploaded on 23 April 2005. Me at the Zoo shows co-founder Jawed Karim at the San Diego Zoo
- On October 9, 2006, it was announced that YouTube would be purchased by Google for US$1.65 billion
- The first adverts were rolled out in August 2007
YouTube User Statistics:
- 6 out of every 10 people prefer online video platforms to live TV
- By 2025, half of the viewers under 32 will not subscribe to a pay-TV service
- In an average month, 8 out of 10 18-49 year-olds watch YouTube
- In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%
- On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network
- You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
- PewDiePie, real name Felix Kjellberg, is the highest earning YouTube star. He has over 43 million subscribers, and last year earned $12 million before tax in 2015
YouTube Usage Statistics:
- YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
- 300 hours of video are uploaded to YouTube every minute
- There are 3.25 billion hours of video watched each month
- More than half of YouTube views come from mobile devices
- The average mobile viewing session lasts more than 40 minutes
- The first video to hit one million views was a Nike advert featuring Ronaldinho
- The video with the highest number of views is Gangnam Style by Psy, with over 2.5 billion views
- It took Gangnam Style five months to hit 1 billion views
- The user-submitted video with the most views is “Charlie bit my finger”, with over 838 million views
- On average, there are 1,000,000,000 mobile video views per day
- In 2014, the most searched term was music. The second was Minecraft
- The time people spend watching YouTube on their TV has more than doubled in the last year
YouTube Marketing Statistics:
- Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices
- 9% of U.S small businesses use Youtube
- As of October 2014, YouTube has paid out $1 billion to rights holders since 2007
- The number of channels earning six figures each year on YouTube has increased by 50% year on year
- In December 2015, the most popular branded channel was Red Bull, which had 4.38 million subscribers
- Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video
- Viewers who are exposed to TrueView ads but who don’t watch to completion are still 10 times more likely to take one of those actions.
- When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos
- In 2014, four of the top 10 videos were adverts
- The most viewed brand videos are on average 31–60 seconds long (32% of all views)
- Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes
- The same brands have an average of 2.4 channels
- Searches of “how to” videos on YouTube are growing 70% year on year
- Crazy, mind-boggling numbers. If you are simply a YouTube viewer who wanted to know the numbers behind the magic of online video, I hope these statistics have left you suitably impressed. Now get back to the cat videos.
- If you are a marketer who is trying to decide if online video is a good way to reach your audience, these YouTube stats should demonstrate the amazing reach that can be had on YouTube.
- Now get back to making those great videos. And while you’re at it, grab a free demo of Brandwatch and see how we can help maximize your marketing efforts.
YouTube Company Financials:
- The Annual cost of running and maintaining YouTube is $6,350,000,000.
- Google’s annual revenue generated from YouTube is $4,000,000,000.
- Youtube generate 6% of Google’s ad sales revenue.
- Since 2007 YouTube has paid $1,250,000,000 to rights holders.
- Google paid $1,65 billion for YouTube in November of 2006.
- Sequoia Capital invested only $11.5 million into YouTube in November 2005.
- Partners revenue is up 50% y/y for the last 3 years.
- The World highest paid youtube stars earned a combined total of $54.5 million in 2015.
- The highest paid Youtube partner is PewDiePie with annual income reaching $12 million for 2015.
- The number of channels earning six figures per year on YouTube is up 50% y/y.
- The number of advertisers running video ads on YouTube is up more than 40% y/y. And for Youtube top 100 advertisers, the average spend per advertiser is up over 60% y/y.